LMJ Plastering
A skilled trades business with no digital presence working hard enough to fill the diary.
Read the case study →More sales. Less admin.
We find what’s costing you sales online, then fix it. Plymouth‑based, working UK‑wide.
Web development·Conversion systems·AI & automation
What we do
Four ways we help you sell more.
Pick whichever sounds most like your problem.
Websites
Your best salesperson — working every hour you don’t.
- Built around how your customers actually decide
- Conversion structure and forms wired in from the start
- Measurement running before it goes live
Conversion rate optimisation
Same traffic. More customers.
- Watch what real visitors do — recordings, heatmaps, scroll depth
- Fix the step the data shows is leaking
- Split-test the change, keep whichever wins
Online courses
Package what you know, and sell it while you sleep.
- Course platform, member areas and logins
- Payments, access control and progress tracking
- Build it once, deliver it to everyone after
Lead magnets
Give value before you ask for the sale.
- Calculators, quizzes and tools people actually want to use
- The enquiry is captured as a by-product
- Warms people up long before they speak to you
YOUR WEBSITE DOCTOR
Conversion rate optimisation
Online courses
Lead magnets
Start with a diagnosis
How we work
Diagnosis before development.
You wouldn’t trust a doctor who prescribes before examining. We work the same way.
Diagnose
We examine your business, your customers’ journey, your current systems — and find the actual problem.
Prescribe
You get a clear recommendation: what to build, what to fix, what to connect — and what not to waste money on.
Design
The journey, interface, content and architecture — shaped by behaviour psychology, not guesswork.
Build
Developed, integrated and tested. Measurement wired in before launch, not bolted on after.
Optimise
This is where most agencies stop. We watch real visitor behaviour and keep improving — every month.
Proof
Digital problems we’ve helped solve.
Real businesses, real builds, all live right now — click through and inspect them yourself.
Measured, not guessed
A better website is measured by what people do next.
We don’t redesign pages because we fancy a change. We watch session recordings, heatmaps and scroll depth to see where real visitors hesitate, backtrack and give up — including the last thing they looked at before leaving.
Then we change what the evidence says to change, and measure again. Every month, you see the numbers: enquiries, completion rates, drop-off points, and what we’re doing about them.
Better for the end user. Better for your wallet.
How the growth retainer worksMonthly check-up — example
Enquiry rate+64%
Form completion78%
Scroll past offer52%
Mobile usability90
Finding: half of mobile visitors never reach the offer. Fix: move proof and pricing higher. Then re-measure.
Automation
Replace disconnected manual tasks with one connected workflow.
This is the exact workflow that runs behind our own diagnosis form.
The manual way
- ✕ Enquiries checked “when someone gets a minute”
- ✕ Replies go out hours — or days — later
- ✕ Follow-ups depend on memory, so they don’t happen
- ✕ The same details typed into three different systems
- ✕ Nobody knows which leads went cold, or why
The connected way
- ✓ Every enquiry answered within seconds, day or night
- ✓ Leads recorded, scored and routed automatically
- ✓ Follow-ups run until there’s an answer — every time
- ✓ Information entered once, everywhere it’s needed
- ✓ One clear view of every lead and its status
- Website enquiry
- Lead qualified & scored
- CRM record created
- Customer confirmation sent
- Staff alerted
- Follow-up sequence
- Booking made
- Reported & measured
Why Your Website Doctor
A different angle on the same problem.
Commercial thinking first
We start from your sales process and your margins — not from a colour palette. Design serves the outcome.
Evidence, not opinion
Recordings, heatmaps and numbers decide what changes. You’ll never hear “we felt it looked better.”
One partner for the whole system
Website, conversion, integrations, automation — one team, no gaps between suppliers, nothing lost in handover.
Custom-built when it pays
Like the review app we built a photographer so she didn’t need a paid plugin — we build exactly what’s needed, not what’s easiest to sell.
Plymouth roots, UK reach
Local enough to meet for a coffee in Plymouth; set up to deliver for businesses anywhere in the UK.
We take our own medicine
Our diagnosis form, follow-up automation and analytics run on exactly what we sell. Test us — submit an enquiry and watch.
Your Website Doctor
Not sure what your business needs? Start with a diagnosis.
Tell us what isn’t working, what you want to improve and where your business is trying to go. We’ll help you identify the right next step — no obligation, reviewed by a real person.