Wags Cabs — an instant quote calculator on an existing website
The symptom
Airport transfer customers compare. They open three websites, and the one that shows a price first usually wins. Wags Cabs already had a perfectly good website — but pricing meant enquiring and waiting.
The diagnosis
No rebuild needed. The prescription was surgical: add one tool — an instant quote calculator — to the existing site, and remove the single biggest reason customers were drifting to competitors.
What we built
An automatic quote calculator that turns a journey into a price in seconds, built around the company’s real pricing rules and slotted cleanly into the site they already had.
The result
Customers now get an instant answer to their most important question, around the clock — and the business fields quote requests that are already halfway to booked. This project is also proof of something we tell clients often: sometimes the right fix is a tool, not a rebuild.
Voluntary Discomfort — e-commerce with a funnel behind it
The symptom
Selling online is more than listing products. Voluntary Discomfort needed a store that could handle standard sales and custom patch orders — a flow no off-the-shelf template handles well.
The diagnosis
A commerce build with two lanes: a clean Shopify-integrated store for standard products, and a custom ordering journey for bespoke patches that gathers the details a custom job actually needs.
What we built
- The store, integrated with Shopify for products, checkout and order management.
- A custom patch ordering form — structured to collect design requirements without back-and-forth emails.
- A pop-up funnel to capture visitors who weren’t ready to buy on the first visit.
The result
One site, two revenue lanes — retail and custom — with lead capture working on the visitors who would otherwise have left silently.
Sweet Blessings Photography — custom software instead of plugin fees
The symptom
For a photographer, reviews are the portfolio’s best friend — social proof next to the work itself. The obvious route was a review plugin with a monthly fee, forever.
The diagnosis
When the required feature is simple and specific, custom-building it once can beat renting it monthly. This was one of those cases.
What we built
A clean, elegant photography website — and a small custom review application that lets the business collect and publish client reviews itself. No subscription, no third-party branding, no dependency.
The result
Reviews live on the site, owned outright — and a recurring cost that simply never started. A small project with a principle behind it: we build what pays, not what’s easiest to sell.
Powerlifting UK (IPL) — a Stripe rescue behind the scenes
The symptom
The most expensive website problem there is: people trying to give you money and the system getting in their way.
What we did
We diagnosed and repaired the Stripe integration behind the organisation’s payments and refreshed the site content while we were in there. No rebuild, no drama — a targeted repair.
Why it matters
This is the “doctor” part of Your Website Doctor: we didn’t sell a new website to a patient that needed a specific fix. If your payments, forms or integrations are misbehaving, that’s a diagnosable, repairable condition.
NJ Beauty Courses — a custom course platform
Course businesses need more than pages — they need structure: courses presented clearly, details students actually check, and an enrolment path without friction. We built NJ Beauty Courses a custom course site shaped around exactly that.