LMJ Plastering — a website that quotes colours and catches leads
The symptom
LMJ Plastering does excellent work — the kind that gets recommended over garden fences. But online, there was nothing working for them: no way for a homeowner searching at 9pm to see the quality, understand the services or start a conversation.
The diagnosis
Trades websites fail for a predictable reason: they present a wall of text and a phone number, and expect a busy homeowner to do the work. The prescription here was a site built around the two questions every rendering customer has — “will it look good on my house?” and “how do I get a price without a fuss?”
What we built
A fast, mobile-first website with the portfolio front and centre — plus two pieces of conversion engineering:
- A colour picker simulator: visitors preview render colours on a house, turning idle browsing into engaged planning. It’s the kind of tool visitors remember — and it keeps them on the site instead of a competitor’s.
- A lead form engineered to be finished: short steps, plain questions, mobile-friendly — designed around how people actually fill in forms on a phone in an evening.
The result
The site is live and generating enquiries through the form and colour tool. Visit it, try the colour picker, and see how quickly you could request a quote — that experience is the result.
Tegs Coaching — lead systems for a fitness coach
The symptom
In coaching, trust is the product — and most coaching websites ask for commitment before they’ve earned any. Visitors browse, think “maybe later”, and disappear.
The diagnosis
The business needed a reason for interested visitors to raise a hand before they were ready to buy — and a system to capture and work those hands once raised.
What we built
- A nutrition calculator lead magnet: genuinely useful, instantly rewarding, and a natural fit for the audience. Visitors get their numbers; the business gets a warm, relevant lead.
- Conversion-focused lead forms throughout the site, engineered to be quick to finish on a phone.
- A dedicated campaign page for promotions — a focused landing spot for ads and social pushes, free of distractions.
The result
A coaching site that works as a system: attract, engage with the calculator, capture, follow up. The calculator is live — go and get your numbers.
Voluntary Discomfort — e-commerce with a funnel behind it
The symptom
Selling online is more than listing products. Voluntary Discomfort needed a store that could handle standard sales and custom patch orders — a flow no off-the-shelf template handles well.
The diagnosis
A commerce build with two lanes: a clean Shopify-integrated store for standard products, and a custom ordering journey for bespoke patches that gathers the details a custom job actually needs.
What we built
- The store, integrated with Shopify for products, checkout and order management.
- A custom patch ordering form — structured to collect design requirements without back-and-forth emails.
- A pop-up funnel to capture visitors who weren’t ready to buy on the first visit.
The result
One site, two revenue lanes — retail and custom — with lead capture working on the visitors who would otherwise have left silently.
Sweet Blessings Photography — custom software instead of plugin fees
The symptom
For a photographer, reviews are the portfolio’s best friend — social proof next to the work itself. The obvious route was a review plugin with a monthly fee, forever.
The diagnosis
When the required feature is simple and specific, custom-building it once can beat renting it monthly. This was one of those cases.
What we built
A clean, elegant photography website — and a small custom review application that lets the business collect and publish client reviews itself. No subscription, no third-party branding, no dependency.
The result
Reviews live on the site, owned outright — and a recurring cost that simply never started. A small project with a principle behind it: we build what pays, not what’s easiest to sell.
Tier 1 Coaching — a clean, credible coaching website
A focused website build: clear positioning, a professional presentation and a straightforward path to getting in touch. Sometimes that’s exactly what a business needs — done properly, quickly, without upselling systems it doesn’t need yet.
Visit the site to see the finished result.
Summit Access — a website for working-at-height specialists
In safety-critical industries, a website has one job above all others: make competence visible. We built Summit Access a site that presents services, standards and experience clearly to the commercial clients who vet them.
The live site is the case study — have a look.
HL Couriers — a courier firm’s digital front door
A clean business website for HL Couriers: services, coverage and contact — presented so a dispatcher or office manager can find what they need in seconds and get in touch.
NJ Beauty Courses — a custom course platform
Course businesses need more than pages — they need structure: courses presented clearly, details students actually check, and an enrolment path without friction. We built NJ Beauty Courses a custom course site shaped around exactly that.