Plastering & rendering
LMJ Plastering — a website that quotes colours and catches leads
A skilled trades business with no digital presence working hard enough to fill the diary.
- Client
- LMJ Plastering
- Delivered
- Website build, Conversion-engineered lead form, Colour picker simulator
- See it live
- lmjplastering.com ↗
The symptom
LMJ Plastering does excellent work — the kind that gets recommended over garden fences. But online, there was nothing working for them: no way for a homeowner searching at 9pm to see the quality, understand the services or start a conversation.
The diagnosis
Trades websites fail for a predictable reason: they present a wall of text and a phone number, and expect a busy homeowner to do the work. The prescription here was a site built around the two questions every rendering customer has — “will it look good on my house?” and “how do I get a price without a fuss?”
What we built
A fast, mobile-first website with the portfolio front and centre — plus two pieces of conversion engineering:
- A colour picker simulator: visitors preview render colours on a house, turning idle browsing into engaged planning. It’s the kind of tool visitors remember — and it keeps them on the site instead of a competitor’s.
- A lead form engineered to be finished: short steps, plain questions, mobile-friendly — designed around how people actually fill in forms on a phone in an evening.
The result
The site is live and generating enquiries through the form and colour tool. Visit it, try the colour picker, and see how quickly you could request a quote — that experience is the result.
Related services: Conversion & Growth · Web Development
Facing something similar?
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