Voluntary Discomfort — e-commerce with a funnel behind it

The symptom

Selling online is more than listing products. Voluntary Discomfort needed a store that could handle standard sales and custom patch orders — a flow no off-the-shelf template handles well.

The diagnosis

A commerce build with two lanes: a clean Shopify-integrated store for standard products, and a custom ordering journey for bespoke patches that gathers the details a custom job actually needs.

What we built

• The store, integrated with Shopify for products, checkout and order management.
• A custom patch ordering form — structured to collect design requirements without back-and-forth emails.
• A pop-up funnel to capture visitors who weren’t ready to buy on the first visit.

The result

One site, two revenue lanes — retail and custom — with lead capture working on the visitors who would otherwise have left silently.