Wags Cabs
Customers wanted a price straight away — and every hour waiting for a quote was an hour to book with someone else.
Read the case study →Lead magnets — give value first
Most visitors aren’t ready to buy.
Capture them anyway.
Around 3% of your visitors are ready to enquire today — the rest leave without a trace. A lead magnet gives the other 97% a reason to stay in touch: a calculator, a quiz, a tool that’s genuinely useful now, and captures the lead as a by-product.
Why giving value first works
“Contact us” asks a stranger for commitment before you’ve done anything for them. A lead magnet flips the order: you help first. Answer the question they actually came with — what would this cost? which option fits me? how do I fix this? — and the enquiry follows naturally, warmer, because you’ve already proven you know your stuff.
It’s the oldest rule of selling: reciprocity. People do business with people who’ve already helped them.
Built into your journey, not bolted on
A magnet on its own is just a widget. We build it into the journey around it: where it sits on the site, what happens the moment someone uses it, and the follow-up that turns a captured email into a booked job. The lead lands in your inbox or CRM with context — what they asked for, what they were quoted — so your first reply is already halfway to a sale.
What counts as a lead magnet?
- An instant-quote calculator on a taxi firm’s site
- A calorie calculator for a fitness coach
- A colour simulator for a plasterer’s renders
- A quiz that recommends the right service
- A template, checklist or guide worth an email
All of the above are live builds of ours — see them below.
What we build
Pick the magnet that fits how your customers think.
The right format depends on the question your customers are already asking.
Calculators & instant quotes
Customers want a price now. Give it to them before a competitor does — and capture the enquiry with the number attached.
Tools & simulators
Let people try before they buy — see the finish, test the idea, play with the options. Useful enough to share.
Quizzes & assessments
“Which option is right for me?” as an interactive two minutes — you learn what they need before you ever speak.
Like our own Digital Diagnosis
Guides, templates & checklists
Package what you already know into something worth an email address. Positions you as the expert before the first call.
Consultation & booking hooks
A structured “free consult” form that qualifies while it books — so the calls you take are the ones worth taking.
Follow-up, included
Every magnet ships with the follow-up wired in: the lead, its context and the next email — automatic, never forgotten.
Proof
Lead magnets we’ve built, live right now.
Click through — every one of these is capturing leads for a real business today.
How it works
From question to captured lead.
Find the question
Every trade has one question customers always ask first — usually about price, fit or time. That question is your magnet.
Build the answer
We design and build the calculator, quiz or tool that answers it instantly — on brand, mobile-first, friction-free.
Capture with context
The lead arrives with what they asked and what they saw — not just an email address, a head start.
Follow up automatically
Confirmations, reminders, nudges — wired in from day one so no captured lead ever goes cold.
Pricing
Clear starting price, honest scope.
Standalone or added to your site
Interactive lead magnet
from £750
A calculator, quiz or tool built for the question your customers ask most.
- Design, build & integration into your site
- Lead capture with full context
- Follow-up automation wired in
- Analytics on every step
Not sure what your magnet is?
That’s normal — the best magnet is rarely the first idea. The diagnosis looks at your customers, your competitors and what you can honestly promise, then recommends the format with the best chance of converting.
What question do your customers always ask first?
Tell us in the diagnosis — five minutes, no obligation — and we’ll tell you honestly whether a lead magnet is the right treatment, and what it should be.