Lead magnets · give value first
Give them something genuinely useful first: a price, an answer, a plan. The enquiry arrives as a by-product, with the follow-up already wired in.
Tools from £750 ·Added to the site you already have ·Follow-up included
Something useful, given away before you ask for anything, in exchange for a way to stay in touch. That’s the whole idea. Not a newsletter nobody wants. Not a “free consultation” that means a sales call. Something a stranger would happily use even if they never spoke to you.
“Contact us” asks for commitment before you’ve done anything for them. A lead magnet flips the order: you help first. Answer the question they actually arrived with (what would this cost? which option fits me? how do I fix this?) and the enquiry follows naturally, and warmer, because you’ve already proved you know your stuff.
A magnet on its own is just a widget. We build the journey around it: where it sits on the site, what happens the moment someone uses it, and the follow-up that turns a captured email into a booked job. The lead lands in your inbox or CRM with context (what they asked for, what they were quoted) so your first reply is already halfway to a sale.
The trade
They get
You get
Both sides win, which is exactly why people fill it in.
What we build
The right format depends on the question your customers are already asking.
Customers want a price now. Give it to them before a competitor does, and capture the enquiry with the number attached.
Let people try before they buy: see the finish, test the idea, play with the options. Useful enough to share.
“Which option is right for me?” as an interactive two minutes. You learn what they need before you ever speak.
Service-fit quizzes
Package what you already know into something worth an email address. Positions you as the expert before the first call.
A structured “free consult” form that qualifies while it books, so the calls you take are the ones worth taking.
Every magnet ships with the follow-up wired in: the lead, its context and the next email, automatic and never forgotten.
Proof
Every one is capturing leads for a real business today. Scroll through, hover for the detail, then go and use them yourself.
AI & Automation
Wags Cabs
Customers wanted a price straight away, and every hour waiting for a quote was an hour to book with someone else.
Visit the live site ↗
Conversion & Growth
LMJ Plastering
A skilled trades business with no digital presence working hard enough to fill the diary.
Visit the live site ↗
Web Development
Tegs Coaching
A growing coaching business that needed a steady, systemised flow of qualified leads, not just a nice-looking site.
Visit the live site ↗
Web Development
HL Couriers
A courier business that needed a professional web presence for the businesses that book it.
Visit the live site ↗
Two of them, in their own words
Sound is off by default. Tap a video to hear it.
Before you build one
Most lead magnets fail for the same three reasons. None of them are technical.
Rule 01
Every trade has one question customers ask first: what will this cost, how long will it take, which option suits me, will it look right in my house. Your magnet answers that one. Not the question you wish they’d ask.
Rule 02
If it’s only useful once they’ve paid you, it isn’t a magnet, it’s an advert with a form on it. People can tell instantly, and the ones who can’t will resent it later.
Rule 03
A captured lead nobody contacts is worth nothing. The tool is the easy half; what happens in the hour, day and week afterwards is where the work turns into revenue.
How it works
We look at what your customers ask, what your competitors make them hunt for, and what you can answer instantly. That question is your magnet.
We design and build the calculator, quiz or tool that answers it: on brand, mobile-first, friction-free, and fast enough that nobody gives up halfway.
The lead arrives with what they asked and what they saw. Not just an email address, a head start.
Confirmations, reminders and nudges wired in from day one, so no captured lead ever goes cold while you’re on a job.
We measure where people drop out of the tool itself. A field that loses a third of users is a fixable problem, once you can see it.
Pricing
Standalone or added to your site
from £750
A calculator, quiz or tool built for the question your customers ask most.
That’s normal, and the best magnet is rarely the first idea. We look at your customers, your competitors and what you can honestly promise, then recommend the format with the best chance of converting.
If the answer turns out to be “you don’t need one yet”, we’ll say that too. A tool bolted to a site nobody visits is an expensive ornament.
Straight answers
A straightforward calculator or quiz is usually two to three weeks from agreed scope to live. More involved tools, like the colour simulator, take longer because the useful part is the hard part.
If customers ask you a question before they buy, yes. We’ve built them for taxi firms, couriers, plasterers and fitness coaches. The format changes; the principle doesn’t.
Wherever you want them: your inbox, a spreadsheet, your CRM, or all three. They arrive with the context attached, so you’re never starting the conversation from nothing.
No. Most of ours are added to sites we didn’t build. If the site itself is the problem, we’ll say so and point you at web development instead of selling you a tool that can’t save it.
Start with a conversation
Leave your details and we’ll call you back with a clear, practical next step.
Start with a conversation
Leave your details and we’ll call you back with a clear, practical next step.
